What it Means to “Control” Data

Getting or using data is often simple. Managing consumer control over their data is another matter.

There is an unconventional data partnership structure based around controlling the data that others have about you. Remember, most businesses gather datasets from their operations. However, each record of those datasets is usually referencing one particular entity, like a person or a business or a product. There is an entire partnership structure around the entities that this data references, controlling or even…