The Privacy Quadrant: A DataSmart Approach to User Consent

Very often, we hear clients or businesses express the idea that “we want to give our customers control over the privacy of their data, and that sounds good, but making it a reality is much more complicated.” That’s a fair assessment — operationalizing privacy is something that companies in the U.S. have a difficult time incorporating into how they conduct business, even when they really want to. The fact is, we’ve never met anyone who said “I don’t want my customers to have control over their data, I get to decide.”