Innovative Data Partnerships (Part 1)

Not every data partnership involves equals. Often, a smaller company with a new idea, or a new take on an established idea, will offer partners the ability to revise their own business strategy. These small but creative firms are often looking for what we call an innovator data partnership, which means they have a potentially revolutionary dataset, but they need someone else to help them create value.

What does a data innovator need to succeed? Distribution, champions, reporting, data protection, and promotion. In the next two blog posts, we’ll examine each of…