Data is Not the “New X.” Data is You.

We need cliches about data like a fish needs a bicycle.

If we’ve had this happen once, it’s happened several dozen times. We’ll be discussing our book, or our practice, or how we approach privacy issues, and someone will say something like “Yes, well, you know, data is the new x.” And x can be anything. Oil, money, gold, papayas, whatever. The analogy is, essentially, that because data is frequently mentioned in the news (or on blogs), and data is the source of a great deal of money in business transactions, data must be a…